The Best CMS for a Company Website: Webflow, WordPress, Squarespace and Wix Compared

Short answer: There is no single best CMS. For company websites with design ambitions, self-editing and little maintenance, Webflow is often the strongest choice, WordPress for very individual requirements, Squarespace and Wix for small, simple sites. Webwavers classifies the systems honestly by criteria here, without writing any of them off.

We moved the direct comparison of Webflow and WordPress elsewhere: Webflow or WordPress and the details in Webflow versus WordPress in detail. This guide gives the broader overview including site builders and answers which system fits which company.

The most important selection criteria

Before you compare systems, decide what you need. Seven criteria carry most decisions:

• Design: How individual should the site look, and who builds it?
• Editing: Who maintains content, and how many people need access?
• Growth: How many pages, languages and features will be added in two to three years?
• Security: Who keeps the system up to date?
• Cost: Licence, operation, design and maintenance over the whole term.
• Data protection: Forms, tracking, hosting and data processing agreements.
• Migration: How hard is a later switch?

Weight the criteria by company type. A craft business weights cost and simplicity higher, a mid-sized company with a careers page and several languages weights structure and growth.

The table is an assessment from our project experience. It does not replace checking your own requirements.

Popularity is not a quality verdict According to W3Techs (as of November 11, 2026), 58.0 percent of CMS websites use WordPress, 6.2 percent Wix, 3.6 percent Squarespace and 1.2 percent Webflow. 32.2 percent of all tracked websites use no CMS at all (W3Techs). The numbers show market share, not what fits your company.

Webflow at a glance

Webflow is a visual development platform with a built-in CMS and hosting. From our project experience, the strengths are free design without plugin sprawl, clean structure, collections for content such as references or job openings, and low maintenance. Limits are the plan dependence of CMS items and features, a smaller extension world than WordPress, and a learning curve for editors. Webflow fits when design, self-editing and low maintenance matter. Details on operation and cost are in our guide running costs of Webflow and WordPress.

WordPress at a glance

WordPress is open, flexible and very widespread. Strengths are the huge ecosystem, many service providers and almost unlimited customisation. Limits: you operate the site yourself. The official project currently recommends PHP 8.3 or newer and MariaDB 10.11 or MySQL 8.0 (WordPress requirements). According to WordPress, plugin vulnerabilities are reported to the plugin authors (WordPress security), so keeping extensions up to date is down to you or your agency. WordPress fits very individual requirements, deep integrations and large editorial teams, if maintenance is planned for. More on our page WordPress agency.

Squarespace and Wix at a glance

Site builders start fast and cost little. They bundle hosting, templates and editor in one package. For a small site with services, contact details and a few texts, that is often entirely sufficient. Limits show with a careers page, CMS structure, SEO details and scale. Wix lists 2 to 10 collaborators depending on the plan (Wix plans), Squarespace 2 contributors on the Basic plan (Squarespace pricing).

Prices as of November 12, 2026, according to the providers' pages (Squarespace, Wix), excluding domain and add-ons. Prices change, so check them before deciding.

Squarespace or WordPress with a careers page

A careers page needs structured job listings, an application form and clear privacy notices. The platform mostly decides structure and maintenance effort.

Structuring job listings

With WordPress and Webflow you create jobs as their own content with fields such as location, department, type and tasks, and you can filter them. With site builders this usually only works through simpler page types or add-on services. How a careers page brings more applications is covered in the guide careers page: more applications.

Forms and data protection for applications

Applicant data is personal data. Under section 26 of the German Federal Data Protection Act (BDSG), applicants count as employees, and processing must be necessary for the hiring decision (§ 26 BDSG, German). On retention after a rejection, Haufe gives a guideline of 3 to 6 months. The background is the deadlines under the German General Equal Treatment Act (AGG): 2 months to assert claims in writing, 3 months until a lawsuit, plus a buffer of at most one month (Haufe, German).

Checklist: application form on your website

• Only ask for data that is needed for the application
• Privacy notice right at the form, including retention period
• Encrypted transfer and a protected storage location for applications
• Clear responsibility: who sees applications, who deletes them?
• Define a deletion period after rejection and implement it technically
• Check the data processing agreement with the form or hosting provider
• Confirmation email without unnecessary data
• Accessible form with error messages

No legal advice This guide does not replace legal advice. Have privacy texts and deletion periods checked by your data protection officer or a law firm.

Recommendation by scope

Two to five openings a year: a site builder is often enough. Regularly many openings with filters, an application flow and a link to an applicant system: Webflow or WordPress.

Alternatives to classic WordPress agencies

If you plan a website for a mid-sized company, you have more options than a “WordPress agency”.

• Webflow agencies: design and development in one tool, low maintenance, editing in the editor.
• Design agencies: strong on brand and design, the build varies by partner.
• In-house with a site builder: cheap and fast, but with limits on structure and maintenance.

Every option has pros and cons, none is right across the board. On the question agency, do-it-yourself or site builder we have an article: agency, DIY and site builder compared. Webwavers is a Webflow and WordPress agency. Webflow is our focus (Webflow agency), and we also deliver WordPress, TYPO3 and headless.

DIY or agency: what is cheaper in the long run?

A site builder is often the cheapest option at the start. In the long run four items count: licence, your own time, redesign and switching costs.

The €648 is our calculation from the Squarespace Core price of €18 per month with annual payment (Squarespace), excluding domain and add-ons. The numbers for your case depend on scope and features, so we do not give flat figures here. For orientation on Webwavers: web design starts at €8,000 net, development only from €5,000 net, care (maintenance) from €500 net per month.

When DIY is enough

If your site stays small, you need little structure, one or two people maintain it and design is not your differentiator, a site builder is enough. The question tips when a careers page, languages or several editors come in. You will find the comparison in the guide site builder or Webflow.

Recommendation by company type

There are guides on Framer too: Framer agency and Framer versus Webflow.

Switching paths

A switch is a relaunch with content inventory, URL mapping and redirects. Google recommends permanent redirects and keeping them for at least a year (Google Search Central). Wix offers a redirect manager with bulk import for this (Wix). Our switching pages: Squarespace to Webflow and Wix to Webflow.

Checklist: choosing a CMS

• Write down requirements for design, editing and growth for 3 years
• Who maintains the site, and how many people need access?
• Plan for a careers page, languages and forms
• Data protection: clarify hosting, forms, tracking and data processing agreements
• Calculate licence, maintenance, design and switching over 3 years
• Check current prices and limits on the providers' own pages
• Ask about export options and switching effort
• Request two providers or agencies for comparison

How we approach this at Webwavers

Webwavers was founded in 2021 and is one of 7 Webflow Premium Partners in Germany. We work with Webflow as our focus and with WordPress, TYPO3 and headless, across Germany from Günzburg and Munich. You get an honest assessment against your criteria. If a site builder is enough, we say so.

Frequently asked questions

What is the best CMS for a company website?

It depends on design, editing, growth, data protection and cost. Webflow often fits design ambitions and self-editing, WordPress very individual requirements, a site builder small sites.

Squarespace or WordPress with a careers page and application form?

With few openings Squarespace is often enough. With many openings, filters and an applicant system, WordPress or Webflow is better. A privacy notice and a deletion period matter, and this is not legal advice.

Which alternatives to classic WordPress agencies exist for mid-sized companies?

Webflow agencies, design agencies and in-house with a site builder. Each option has pros and cons for design, maintenance and cost.

Squarespace DIY or an agency: what is cheaper in the long run?

At the start the site builder is often cheaper. Over three years licence, your time, redesign and switching count. Calculate both paths with your own numbers.

Is Webflow better than WordPress?

Not across the board. Webflow scores on design and low maintenance, WordPress on ecosystem and customisation. Details in our article Webflow or WordPress.

Is Wix enough for a company website?

For a small site, yes. With a careers page, several editors, languages and growth, a site builder hits limits sooner.

Can I switch from Squarespace to Webflow?

Yes, as a relaunch with content inventory and redirects. Details are on the page Squarespace to Webflow.

Conclusion

Choose the system by your criteria, not by market share. Calculate over three years and plan the careers page and data protection in. Want to pick the right system? In a first call we check your requirements and tell you which CMS fits: request a project.

Sources

• W3Techs: CMS market shares
• Squarespace: pricing
• Wix: plans
• WordPress: requirements
• WordPress: security
• Gesetze im Internet: section 26 BDSG (German)
• Haufe: retention periods for application documents (German)
• Google Search Central: site moves with URL changes
• Wix: 301 redirects