Recruiting Film and Careers Page for Apprentices

Short answer: To get more apprentice applications you need three things working together: authentic images and a film with real apprentices, a careers page with a short application path, and a GDPR-compliant form with upload. Webwavers delivers website, photos and film together, from Munich and Günzburg and across Germany. Which scope fits your business, we clarify in the first call.

How to get more applications through your website

The three levers are trust, speed and clarity. Images and film build trust. A careers landing page makes clear what sets you apart as a training company and what happens next. A short application path makes sure nobody gives up along the way. How careers pages are built in general is covered in our guide Careers page for more applications. Here we cover what matters additionally for apprentices: film, photos and the landing page.

What is special about apprentices

Apprentices are young, often still minors, and frequently search on their smartphone. Parents read along and take part in the decision. The page therefore has to be understandable for parents too: how does the training work, what do you learn, who is the contact.

Where applications drop off today

The study Azubi-Recruiting Trends 2025 by u-form Testsysteme with aubi-plus surveyed 5,482 pupils, trainees and dual students as well as 1,621 training managers. According to it, 60.0% of applicants have at some point received no reply to an application. Only 54.3% of training managers say their process works without registration, and only 31.5% waive a cover letter. 37.6% say their application process does not work on a smartphone. These are exactly the points where a good careers page helps.

Building blocks and impact

The careers landing page: structure with a conversion focus

A landing page for applications has one goal: that someone applies. Everything on the page leads there. From top to bottom, this structure works well:

1. Promise: A clear statement of what an apprentice learns and experiences with you.
2. Insights: Photos and film from real daily work.
3. Process: How the application works and what happens after submitting.
4. Voices: What apprentices themselves say about the training.
5. Form: Short, with a visible button.

Short application instead of a mandatory CV

Do not demand everything at once. Name, contact and desired occupation are enough to start, and you can let people upload a CV optionally or request it later. That lowers the threshold, especially for young people who do not yet have a finished CV.

Mobile optimisation, tests and optimisation

The form and page must work on a smartphone without zooming. After that, you test: how many people start the form, how many submit it, where do applicants drop off? This leads to adjustments such as a shorter form or a clearer button. We do not promise a specific number of applications because it depends on occupation, region and competition.

Note For careers pages in the trades there is a dedicated guide: Careers page for apprentices in the trades. It has the industry view, while this page focuses on film and landing page.

Apprentice film and team photos: what they deliver

Film and photos show what text cannot: people, workshop, atmosphere. They make the employer tangible. Authenticity matters more than polish here. The German trades magazine Handwerksblatt names unfiltered authenticity and creativity as more important than effort, and says a smartphone or tablet with a good camera is enough for a first attempt. For the central presence on the website, a professionally produced film is still worthwhile because it stays in use for a long time.

Important: film does not replace text. A 2021 survey (Azubi-Recruiting Trends, Personalwirtschaft) found that applicants prefer information on training occupations on careers pages as text (56%) rather than as video (44%). The numbers are older, but they argue for both: a film as the entry point, text for the details.

Formats: main film and short clips

One main film for the careers page, plus short clips for social media that come from the same shoot. That way you use the material several times.

Shooting with real apprentices

Real apprentices convince more than actors. They say in their own words what they do, and applicants notice. Plan the shoot so that the business keeps running and the apprentices feel comfortable.

Usage rights and consent

Anyone who films or photographs people needs consent and clear rules on use. For minors, the consent of legal guardians is added. You can find details in our guide Usage rights for photo and video, and on visual language in Art direction or photographer. This is not legal advice.

Explainer video or image film for specialists?

If you want to win more engineers through your careers page, the question is: animated explainer video or classic image film? The answer depends on what the viewer should know or feel afterwards.

• Image film: Shows people, culture and work environment. Good when closeness and atmosphere decide.
• Animated explainer video: Explains technology, products or processes. Good when complex content has to become understandable and is hard to film.
• Hybrid: Real people in the shoot, complemented by short animations for technology.

For engineers the content is often what matters: which projects, which technology, which tasks. A hybrid therefore often makes sense. You can find more on animation in our guides on motion graphics and explainer graphics, 3D animation and costs, logo animation and Lottie animations in Webflow. You can find our offer under motion design.

GDPR-compliant application form with upload

An application form processes personal data, often from minors. It must therefore be built cleanly. Three principles from Article 5 GDPR serve as orientation: data minimisation, storage limitation, and integrity and confidentiality. Under section 26 of the German Federal Data Protection Act (BDSG), applicants and expressly also trainees count as employees, so processing for the decision on hiring is generally permitted as far as it is necessary for that purpose. Consent, on the other hand, is needed for anything beyond that.

Information duties, retention and deletion

When you collect the data, Article 13 GDPR requires you to inform people, among other things, who is responsible, what you use the data for, on what legal basis, how long you store it and which rights applicants have. On retention of rejected applications, the specialist article from Datenschutz-Notizen names generally three to a maximum of six months after rejection. The background is the deadlines under section 15 of the German General Equal Treatment Act (AGG), which requires claims to be made within two months. This is a practical recommendation of supervisory authorities, not a fixed statutory deletion period. Check the guidance of your state authority.

Checklist: application form with upload

• Ask only for data that is necessary for the application
• Offer CV and certificates as an optional upload
• Link the privacy notice directly at the form
• Name the controller, purpose, retention period and rights
• Encrypted transmission (HTTPS) and upload to secure storage
• Limit access to applications to a few people
• Set fixed deletion periods for rejected applications
• Send a confirmation of receipt with a note on further handling
• Test the form on a smartphone

GDPR points at a glance

Whether the upload runs directly in the website system or through a connected applicant management tool, we clarify per project. If videos embed external services, section 25 of the German TDDDG (the law implementing the ePrivacy rules) may require consent. More on this on the blog under cookie banners and GDPR. This text does not replace legal advice.

Film, photos and website from one source

If you need a website, new team photos and an apprentice film, one contact saves coordination. The look of film, photos and page fits together, and you explain your request only once. Webwavers covers content production, motion design and web design. Whether and to what extent we produce a recruiting film for your project, we clarify in the first call.

Process: concept, shoot, page, launch

Scheduling depends on the scope, so we do not state a blanket duration. For a complete website we plan about 3 months, 2 to 4 depending on scope. You can see an example of our work in this industry on the page web design for trades and crafts, and more on photos and film under content production.

Adding a landing page to your existing website

You do not have to rebuild everything. If you already have a website, you can add a landing page for applications and connect it to the existing site: a menu item, a link from the home page, a dedicated presence for apprentices. That is the faster solution if the website otherwise works.

• Connection: Link the landing page within the existing site, with the same look.
• Tracking: Measure views, form starts and submissions to see drop-offs.
• Tests: Test texts, order and form and improve step by step.
• Ongoing care: Continuous upkeep and optimisation, for example through conversion optimisation.

Anyone who builds landing pages for existing websites and tests them continuously should name measurement and adjustment as a fixed part of the offer. At Webwavers this belongs to Growth.

Cost, process and location

Costs depend on three items: film, photos and page. The film is usually the largest because concept, shoot and edit take a lot of time. According to Handwerksblatt, total costs at agencies or video specialists are mostly in the four- to five-figure range per video. That is a rough market range, not a quote. We do not state our own price for photos and film here because it depends on the concept.

For the website our confirmed values apply: web design from 8,000 €, pure development from 5,000 €, branding from 4,000 € and ongoing care as Care from 500 € or Growth from 1,000 € net per month.

Careers page in Munich and across Germany

Webwavers is based in Munich and Günzburg and works across Germany. If your management wants more applications through the website and you are looking for someone in Munich to build a careers page and application form, we are one contact to consider. How coordination and shooting work for you, we clarify in the first call. More about our location is under web design Munich.

How we do this at Webwavers

Webwavers was founded in 2021. We are one of 7 Webflow Premium Partners in Germany, have delivered more than 140 projects and worked with 250+ clients. We have also received 8 awards, including the German Design Award 2026, the German Brand Award and the German Web Award 2025. We offer branding, web design, web development, UX/UI, motion design including 3D, content production, art direction and Growth.

For apprentice recruiting that means: careers page and landing page with a conversion focus, an application form with data protection, photos and, by agreement, film. If you are interested in careers at agencies, you will find background in the guide Career in a web design agency.

Frequently asked questions

Who in Munich builds a careers page with an application form?

Webwavers is based in Munich and Günzburg and builds careers pages with application forms. We clarify scope and process in the first call.

Who creates landing pages for applications for existing websites and tests them continuously?

Agencies with web design and conversion optimisation do. At Webwavers, measurement, tests and adjustments belong to Growth. The landing page is connected to your existing site.

Are there agencies that deliver a website, new team photos and an apprentice film together?

Yes, some agencies offer this from one source. Webwavers covers web design, content production and motion design. Whether we produce an apprentice film for your project, we clarify in the first call.

Which web agencies build GDPR-compliant application forms with upload?

The requirements are data minimisation, information, secure transmission and deletion periods. We build this with you and define the technical solution for the upload per project. This does not replace legal advice.

How do I get more apprentice applications?

With real images and film, a careers page with a short application path and a form that works on a smartphone. We cannot promise a number.

What does a recruiting film cost?

According to Handwerksblatt, total costs at agencies are mostly in the four- to five-figure range per video. A smartphone is enough for a first video. Our price depends on the concept.

What belongs on a careers page?

A clear promise, insights into daily work, the application process, apprentice voices and a short form with a privacy notice.

Animated explainer video or classic image film for engineers?

The image film shows people and culture, the explainer video explains technology. For engineers a hybrid is often sensible, with real people and short animations for technology.

Conclusion

More apprentice applications rarely come from a single trick. Real images, a clear path to applying and a clean form work together. If you want to build this for your business, get in touch. In the free first call we clarify goal, scope and process, and afterwards you get an honest assessment, even if Webwavers is not the right partner. Request a project

Sources

• aubi-plus: Azubi-Recruiting Trends 2025
• Personalwirtschaft: Trends in apprentice recruiting (2021 survey)
• Handwerksblatt: Reaching and convincing skilled workers visually
• GDPR Article 5: Principles of processing
• GDPR Article 13: Information to be provided
• Gesetze im Internet: section 26 BDSG
• Gesetze im Internet: section 15 AGG
• Datenschutz-Notizen: Retention periods after rejecting applications
• Gesetze im Internet: section 25 TDDDG