Planning a Website
Briefing a web design agency: the information your partner needs
Key takeaways
- Briefly describe your company, goals and target groups
- Roughly list the scope and features
- Name existing content and material
- State your budget range, deadlines and contact person
What a briefing is good for
A good briefing saves time on both sides. It makes proposals comparable and ensures the first conversation is about your business, not the basics. It doesn't have to be long. It has to answer the right questions.
Company and offering
Describe in a few sentences what your company does, who it does it for and what sets you apart from others. If you have a positioning document or a brand manual, include it.
Project goals
What should the new website achieve? Be as specific as possible, for example more inquiries from a particular industry or a presence that matches the company's growth.
Target groups
Who makes the decision at your clients, who does the research, who needs to be convinced? The clearer the target groups, the better the user journey can be planned.
Scope and features
Which pages do you need, which features: multiple languages, blog, careers section, forms, integrations? A rough list is enough, you'll work out the details together.
Content and material
Are there texts, photos, videos, case studies? What needs to be created from scratch? This question affects effort and timeline more than most design decisions.
Budget and timeline
A budget range is not a sign of weakness in negotiations. It helps the agency make a proposal that is realistic. Also name fixed dates such as trade fairs or product launches.
Contacts and decision-making
Who gives feedback, who decides? Projects run much more smoothly when this is clear from the start.
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