Content strategy and planning
Which topics, which formats, and for which channels? We plan your content to ensure we get the maximum amount of usable material out of every shoot day.
Content Production
Content production that shows your brand
as it really is.
Scope of services05 building blocks
01Planning02Photography03Film and clips04Post-production05Copy and deliveryStock photos don't tell a story. We plan and produce photos, films, and copy that feature real people, real products, and real places. Tailored to your brand and ready-formatted for your website, social media, and campaigns.
Companies from the DACH region and around the world trust Webwavers.
Formats and building blocks
What content production includes at our agency.
Photos, films, and copy from a single source, planned for the channels where you need them. Here you can see what we produce and where to find examples.
Photo
Business Photography
Team and business portraits, product and application photography, and behind-the-scenes reportage of your daily work life. Visual language tailored to your brand guidelines.
Spengler Tax Consultancy Case Study →Video
Recruitment and apprenticeship film
Real apprentices instead of actors: For Höbel, we showcased four apprenticeship roles in one film, plus a cinema commercial.
Höbel Case Study →Video
Image film and testimonials
Dynamic shots and authentic voices, as seen in the presentation of the Panamera and Macan for Porsche.
Porsche Case Study →Social
Social Clips
Short clips in portrait and landscape format for Instagram, LinkedIn, and TikTok. We produced two clips on ice for Audi.
Audi Case Study →Copy
Copywriting and Editorial
Headlines, website and landing page copy, blog posts, and social media content. In your brand's unique tone of voice.
SEO Copywriting Guide →Art Direction
Visual Language
Guidelines for motifs, perspective, lighting, and color to ensure every new image fits your brand.
Art Direction →Motion
3D and Animation
If it can't be filmed, we visualize it in 3D. Like the rocket engines from HyImpulse.
Motion Design →Webwavers Group
Social Media with Bárries
Strategy, community management, and ongoing content for your channels via our sister brand, Bárries.
Bárries →Content Production Portfolio
Productions that make brands visible.
First test drives of the RS 3 on ice at the Audi Ice Experience Center: two social media clips and a documentary film.
3D models and animations of the SL1, SR75, and HyMove propulsion systems as visual assets for communication and the website.
Two days at the Panamera and Macan presentation in Austria: dynamic footage and genuine testimonials from members of the press.
An authentic film about apprenticeships covering four different career paths, plus a 20-second cinema spot for the ice rink. The shoot even turned into a team-building event.
More projects
Tap a project for details.
Bárries
Social Media
with impact.
Learn more
Spengler Tax Consultancy
Real people
instead of stock photos.
Learn more
Services in detail
Photo, film, and copy from a single team.
Authentic images of your team, your products, and your daily work are more credible than any stock photo. We handle the entire process: planning, production, editing, and distribution across all channels.
Photography
Team and business portraits, product and application shots, and behind-the-scenes coverage of your daily operations. Visual storytelling tailored to your brand guidelines, not left to chance.
Image films and video
Image films, recruiting and trainee videos, interviews, and statements. We provide the shooting schedule, equipment, and crew.
Event and social clips
Short clips from events, launches, or trade fairs, quickly edited for Instagram, LinkedIn, and TikTok. In both vertical and horizontal formats.
Editing and post-production
Edits for every channel, color correction, subtitles, and lower thirds. Music and sound design available upon request.
Copywriting and editing
Headlines, website and landing page copy, blog posts, and social media content. Written in your brand's tone of voice and optimized for Google and AI search results.
Channel assets
Crops for every aspect ratio, thumbnails, cover images, and templates for recurring formats. Ready to use immediately with no extra work required.
Delivery and rights
All files organized and consistently named, in resolutions for web, print, and social media. Usage rights clearly documented.
Why This Process Wins
Why This Process Wins
Why This Process Wins
Built on clarity. Not on assumptions.
Strong results are no accident. They are the product of structure, depth, and intentional choices.
01
Strategy before visuals
We define positioning and direction first. Design decisions are never random.
02
Early validation
You see mood boards and key sections before the full rollout. Alignment happens early, not after weeks of work.
03
Tailor-made, not a template
Every project is built from the ground up. No recycled systems. No shortcuts.
04
Craftsmanship meets technology
Premium design implemented with clean, modern development. Performance and aesthetics go hand in hand.
Collaboration you can plan on.
We work efficiently without rushing quality.
Private Slack channel
Every client gets their own Slack channel. Fast feedback. Transparent communication. Direct access to the team.
Dedicated project manager
A clear point of contact. Structured updates. Focused coordination across design and development.
Transparent progress
Clear phases. Clear results. You always know where we stand in the process.
Feedback at every stage
Every milestone includes review rounds. Nothing moves forward without your approval.
The Webwavers experience
Standards, for every project.
Full service. From A to Z.
Strategy · Design · Development · Hosting · SEO. One team, one process.
Lightning-fast loading times.
Because nobody likes to wait.
GDPR compliant.
Data protection compliant with
GDPR standards.
On-page SEO ready.
Discoverable on Google from day one, with a clean structure and optimal technical implementation.
A concept as unique as your brand.
No templates. No copy-paste. Every project is built from the ground up for your business.
Built to grow.
Your website grows with your requirements: new content and features can be added at any time.
Easy to edit.
Full CMS handover from day one, so your team can manage content independently.
Perfectly integrated.
Webflow connects with your entire tool stack: CRM, email, Zapier, and more.
Process
This is how your content is created.
A clear path from briefing to delivery. You will always know what comes next and when your input is needed.
01
StartInitial consultation and briefing
We clarify goals, channels, target audiences, and the scope. You will meet your dedicated point of contact.
02
ConceptConcept and planning
Topics, formats, and visual direction are defined. This includes the shooting schedule, locations, and workflow to ensure everything runs smoothly on production day.
03
ProductionShooting or filming
On-site at your company or at a suitable location. We prepare everyone involved and guide you through the day.
04
HandoverPost-production and delivery
Selection, image editing, cutting, color grading, and sound design with feedback rounds. Afterwards, all formats are checked and delivered cleanly, or integrated directly into your website upon request.
Client Testimonials
What it's like to work with us.
Multiple award-winning.
Webwavers won the German Web Award 2025 and was honored with the German Design Award 2026.
4.9-star average.
150 public reviews on Google, Trustpilot, and Sortlist from companies across the DACH region and around the world.
Marvin Nitschke
CEO, Selobia GmbH
DE
"Branding and corporate identity at the highest level. The team obsesses over every detail until everything is just right—they don't just execute ideas, they critically refine them. The communication, speed, and quality are unlike anything I've experienced before. An absolute recommendation."
Dr. Clemens Striebing
Fraunhofer IAO
DE
"Webwavers took our brand identity to the next level and delivered the website without a single revision loop. The process was professional and structured, and the communication was top-notch throughout. Highly recommended."
Alexandra Wassenhoven
CEO, Wassenhoven UG
DE
"From our very first conversation, it was clear that they think strategically. Our brand and website were completely overhauled—and the results speak for themselves. Potential clients understand exactly who we are right away."
Fabian Herrmann
Marketing, BMI Lab AG
CH
"Webwavers managed to distill our complex consulting services into a sharp visual identity. Our presence now feels immediately professional and on par with our clients. The collaboration was structured, efficient, and we had the same point of contact throughout."
Zeljko Branovic
CEO, FischerAppelt AG
DE
"Strong ideas, clear execution, and a result that is truly convincing. Webwavers understands what an agency at our level needs. I look forward to the next project."
Nawid Rafiq
CEO, HausVertrauen
DE
"Finally, a presence that radiates the trust we promise our customers every day. The branding and website integrate perfectly — the result clearly exceeded our expectations."
Vikar Ahmed
CEO, AV Gems
DE
"20 years of craftsmanship deserve a brand that makes that visible. Our rebranding and website now perfectly reflect what we stand for — timeless, precise, and with a strength that doesn't need to be loud."
Marius Gotta
CEO, Atoria Immobilien GmbH
DE
"If you want to attract premium clients in the real estate market, you need a presence that communicates that immediately. That is exactly what Webwavers delivered — visually striking, strategically sound, and of a quality that speaks for itself."
Marvin Trick
CEO, Dualis53 GmbH
DE
"The team genuinely understands what it means to develop a site that is easy to maintain afterwards. Very satisfied — would do it again without hesitation."
Claire F.
Marketing, Lenti Aviation GmbH
DE
"A brand that immediately speaks to the right audience—calm, exclusive, and at the level of our clients from the very first glance. The result completely convinced us."
Numbers and awards
Proven, not just claimed.
Reviews, awards, and partner statuses that you can verify at any time.
Clients
250+
Companies from the DACH region and around the world trust Webwavers.
Projects
140+
completed projects in branding, web design, and development.
★★★★★
4.9
Stars from 95 Google reviews.
Awards
8
Awards and accolades, including the German Design Award 2026 and German Brand Award 2026.
Webflow
1 of 7
Webflow Premium Partners in Germany.
All awards
To the awards pageGerman Design Award 2026Excellent Communications Design – WebProject: Seconds for BMI Lab AG/ 2026German Brand Award 2026Excellence in Brand Strategy and Creation, Winner levelProject: Dualis53/ 2026German Web Award 2025Web Design & Development, Top 250 Agency of the Year3 awards/ 2025
German Customer Award 2025One of the 500 most customer-friendly companiesCustomer satisfaction/ 2025
AwwwardsNominee, international juryProject: Seconds/ NomineeWebflow Premium PartnerOne of 7 agencies in GermanyPartner status/ Since 2024Framer ExpertVerified Framer ExpertPartner status/ Since 2025Sortlist Top-RatedTop ratings on SortlistReview platform/ 4.9 / 5Industries
Content for your industry.
Whether it's a factory floor, a law firm, or a construction site: we showcase what makes your company unique. On every industry page, you'll find relevant case studies, typical challenges, and our approach.
Satisfaction guarantee
We are so confident in our work that we reduce your risk to zero.
If you are not completely convinced after seeing the mood boards and the first design sections, we will refund your deposit in full. No questions asked, no strings attached.
0 times claimed.
Across over 140 projects.
Across over 140 projects.
Guides and videos
Knowledge about content.
Practical insights from our projects: why authentic images build trust, how to get your copy found, and which signals drive results in B2B.
Guides
Guides
Writing SEO copy without sounding like SEO
Read more
Guides
Trust signals on B2B websites
Read moreBehind the scenes of our shoots
View all projects
Questions and answers
Frequently asked questions about content production.
What does content production include?
Planning, photography, video, editing, and copywriting. You can get everything from a single source or choose individual components, such as just a photo shoot for your new website.
Do you come to our company?
Yes, we actually prefer it. Real spaces and real people are the most authentic. If it’s a better fit, we can plan for a different location.
We aren't professionals in front of the camera. Is that a problem?
No. We prepare everyone involved and guide them through the day. For our apprentice film for Höbel, the apprentices were fully engaged, and the shoot turned into a team-building event.
Do we also get material for social media?
Yes. We plan for portrait and landscape formats as well as short clips from the start, so that a single production generates content for multiple channels.
Do you also write the copy?
Yes, from headlines and website copy to social media posts. Always in your brand's tone of voice and structured to perform well in search results.
Who owns the photos and videos afterwards?
We clearly define the usage rights in advance and document them upon delivery. This way, you know exactly where you are permitted to use the material.
Can you integrate the content directly into our website?
Yes. Because our team handles both the website and the content, images and videos are optimized and placed exactly where they belong on your site.
Do you only work with companies from Günzburg and Munich?
No. Our offices are in Günzburg and Munich, but we have also filmed in Austria for clients like Audi and Porsche. Coordination takes place in person or via video call, and we provide a dedicated Slack channel.
Start a project
What is your primary goal?
Select your goal and start your request. Content production is already selected; the rest takes about a minute.
Submit a written requestSelect your goal and budget right here. Contact details and further information will follow in the next step.Start right hereBook an appointmentPrefer to talk directly? Choose an available slot for an introductory call.Go to calendar
Response within 24 hours100% no-obligationInitial scope assessment
01More inquiries & leadsTurn visitors into customers02Attract premium clientsPresent yourself and sell at a higher level03Reposition your brandClearly communicate what you stand for04Trust & credibilityMake a professional impression at first glance05Increase online visibilityGet found on Google and in AI searches06Something elseTell us about it in the final step
Content Production Guide
Content production for companies that want to come across as authentic.
The essentials at a glance: what determines the effort, how we work, whether photos or videos are a better fit, and what you should look for when choosing.
What determines the cost of content production
There is no flat rate for content because no two productions are the same. These factors have the greatest impact on the scope.
What influences the scope
Formats and channels
Just photos for the website, or also an image film, social clips, and copy? Each format and channel requires its own specific edits.
Shoot days and locations
A shoot at your company premises is easier to plan than multiple locations on different days.
People on camera
How many people will be featured or interviewed? More participants mean more preparation and coordination.
Post-production
Final cuts, color grading, subtitles, lower thirds, music, and sound design. The more versions required, the more work involved in post-production.
Copywriting
Would you like us to write headlines, website copy, or posts for your blog and social media?
Usage rights
We determine where and for what purpose you want to use the material in advance. This also factors into the scope.
After our initial consultation, you will receive a quote with a clearly defined scope and no hidden costs. You can read about why authentic imagery is worth it in our article on visual language.
Is one production day enough?
Often, yes. With good planning, a lot of usable material can be created in a single day because we consider photos, clips, and edits for multiple channels from the very beginning. Whether one day is enough depends on the formats, locations, and participants involved.
Can I also book individual components?
Yes. You can get everything from a single source or just the specific pieces you are missing, such as a photo shoot for a new website. For ongoing social media management, our sister brand Bárries from the Webwavers group is available.
How your content production works
Every production follows the same clear process. You will always know where we stand, what comes next, and when your input is needed.
Planning
Initial consultation and briefing
A no-obligation consultation: goals, channels, target audiences, and scope. You will meet your dedicated point of contact.
Strategy and topic planning
Before production, we define the message: topics, formats, and channels. If an editorial plan is required, it is created here.
Concept and visual direction
We develop three distinct visual directions, each with a clear rationale. You choose the one that fits best.
Production
Shooting schedule and locations
We plan the schedule, subjects, locations, and participants to ensure everything runs smoothly on the day of production.
Preparing the participants
Anyone stepping in front of the camera will know exactly what to expect beforehand. Even without camera experience, no one is left to fend for themselves.
Shooting or filming
Photo, video, and audio on the day of production, at your company or at a suitable location.
Initial results on-site
You can see the first shots right on set and let us know immediately if we're heading in the right direction.
Final polish
Selection, editing, and cutting
Image selection and editing, cutting, color grading, and sound design. This turns loose files into a cohesive package.
Feedback and approval
You approve photos and final edits through clear feedback rounds.
Handover
Crops and delivery
Every format checked and labeled: crops, subtitles, file sizes. With documented usage rights.
Integration and deployment
Upon request, we can integrate images and videos directly into your website, optimized and placed exactly where they belong.
You can find all the details on our Process and How we work in content production pages.
How much time do I need to invest myself?
We keep your workload as low as possible. You are involved in the briefing, the approval of the concept and shooting schedule, the production day, and the feedback rounds. We take care of the rest.
How long does a content production take?
That depends on the scope, the number of shoot days, and your approval process. We establish the schedule together at the start, with clear milestones. This way, you always know what comes next.
What happens if I don't like the concept or the initial shots?
That’s what our satisfaction guarantee is for. If you aren't convinced after the concept and the first shots, you will receive a full refund of your deposit.
Photo or video?
Both build trust, but in different ways. Photos support your day-to-day presence, while videos tell stories and show people in action. The deciding factor is what you need the content for.
Photography
A good fit if
- you want to showcase your team, office, and products on your website
- images for proposals, presentations, and job postings are missing
- portraits of all client-facing staff are needed
- your brand presence needs to follow a consistent visual language
Video
A good fit if
- you want to tell stories about people and processes, for example in recruiting
- Interviews and statements designed to build trust
- you need clips for Instagram, LinkedIn, and TikTok
- you need to capture an event, launch, or trade fair
Often the answer is both: We plan photo and video from a shared concept so that both are created on a single production day. You can find motion graphics and 3D instead of live-action filming under Motion Design.
And what about text?
They are part of it. We write headlines, website and landing page copy, and posts for blogs and social media, in your brand's tone of voice and structured to perform well in search results.
What makes good content
Good content answers one question first: Do people believe what you are showing them? Only then do look and effects count. These five points determine whether content is effective:
Authenticity
Real people, real products, real places. Original images prove what you say. Stock photos do not.
Consistent visual language
Subjects, perspective, lighting, and color follow consistent rules. This ensures every new image looks like part of a cohesive whole.
Performance
Images and videos are delivered optimized for the web so that content doesn't slow down your website.
Accessibility
Subtitles for videos and alt text for images make your content accessible to more people. We can provide both upon request.
SEO and GEO
Content with search intent, images with meaningful file names and alt text. This is how Google and AI assistants understand your content.
We explain how text and images are found on Google and in AI searches on our pages for SEO and GEO. Our industry pages show what this looks like for manufacturing, consulting, IT, or real estate.
How to recognize a good content agency
Before you make a decision, it's worth considering a few points:
- Authentic references with photos and film, ideally from your industry
- A concept before the shoot instead of spontaneous filming
- A dedicated point of contact instead of shifting responsibilities
- Public reviews and independent awards
- Clearly documented usage rights upon handover
For tips on writing great website and search-friendly copy, check out our article Writing SEO content without sounding like an SEO.
Checklist: How to prepare for your production
The better the preparation, the more usable material we can create on production day. These points will help you before our initial call:
- Goal: What do you need the content for? Website, recruiting, social media, or a campaign?
- Channels: Where will the material be used, and in what formats?
- Examples: Two or three photos or videos you like, and what exactly you like about them
- Existing assets: Logo, colors, fonts, and any established visual style
- People: Who should be on camera, for portraits, interviews, or action shots?
- Locations: Where can we shoot or photograph, and when is the site operational?
- Consent: Anyone appearing on camera must provide their consent. We’ll help you keep track of this
- Decision-makers: Who approves the concept, photos, and final cuts?
Don’t worry, you don’t need to have everything ready. We’ll clarify the rest together during the briefing.
Content production from Günzburg and Munich
Our offices are in Günzburg and Munich. We shoot photos and videos on-site at your location or at a suitable venue for companies across Bavaria, the DACH region, and beyond. Always with a dedicated contact person and your own Slack channel.
Want to know if we’re the right fit for your project? Tell us what kind of content you need and what it’s for. We’ll get back to you personally.