Frequently Asked Questions

A B2B website doesn't deal with just one person, but with a decision-making process. Before a contract is signed, several people usually look at the same site: the managing director, the department head, and sometimes procurement. Everyone is looking for something different. That’s why a B2B website is less of a brochure and more of a preparation for the conversation that follows. It needs to answer questions before they are even asked.

Usually, it’s not about the number of visitors, but the quality. Typical signs: You have to explain what your company actually does during the initial consultation. Inquiries come from prospects who are significantly below your usual project budget. Or, you feel reluctant to send your website to a dream client. That last signal is the most honest one.

Technically, it lasts longer than it should. In terms of content, it becomes outdated as soon as the company has evolved and the site no longer reflects that. This often happens after a change in positioning, a new service focus, or a shift in the target audience. The trigger is rarely the age of the site, but the gap between who you are today and what the site claims you are.

No, but you have to let us listen. The content is created through conversations with you and your sales team, because that is where the knowledge lies that no copywriter can invent. We then formulate the text from that. We produce the imagery ourselves or use existing material if it is effective. What comes from you is knowledge and approval, not body copy.

Nothing, provided the move is properly prepared. Before the launch, we map all existing URLs and their rankings and set up redirects from every old address to the appropriate new one. Titles, descriptions, and the text substance of high-performing pages are carried over. Rankings almost always drop during a relaunch for the same reason: the site was rebuilt, but not migrated.

Yes. Collaboration is largely digital anyway, so location rarely plays a role. We regularly implement multilingual websites. What counts is that we understand your market and your decision-makers, not the distance.

Yes, provided the result doesn't suffer as a result. Pure design without implementation works if you have an experienced development team in-house. Implementation without strategy works less often because someone else ends up making the decisions that determine the impact. We will tell you in advance if we believe a partial order is the wrong solution.

Nothing. In the initial consultation, we clarify where your website stands today, what it needs to achieve, and whether we are the right fit for it. By the end, you will know the scale of such a project, even if we don't end up working together.

A small, permanent team, not a rotating pool. You have the same point of contact throughout the entire project, and the person you speak with is also involved in the implementation. That is why we do not take on an unlimited number of projects at once.

Yes. Our projects have been recognized with awards including the German Web Award, the German Design Award, the German Brand Award, and an Awwwards distinction. For us, awards are not a sales argument, but an indication that the design quality holds up beyond the project itself.

Because the part that takes time is the part that works. Before the first design is created, there is work that no one sees: understanding how your sales team argues, where customers drop off, and what your competitors are claiming. Anyone who skips this step becomes cheaper and more generic. If your budget is tight, we will tell you so in the initial consultation and suggest a more honest alternative.

Our focus is on B2B mid-sized companies: manufacturing and suppliers, raw materials and wholesale, consulting, research and institutes, and technology. We also handle occasional projects in the consumer sector. More important than the industry is usually the sales situation: offerings that require explanation, longer decision-making processes, and multiple stakeholders.

Yes. Tell us the industry or project type that most closely matches your situation, and we will reach out to them. We do not share contact details without permission, so it usually takes one or two days.

Over 140 completed projects. The range extends from single landing pages to complete brand identities with websites. We show a selection of these on our portfolio page, as not every client wishes to be named.

Yes, in two stages. First, the structure without design: which sections go in what order, and what message goes where. It sounds unspectacular, but it determines the impact. Only then does the design follow. This order avoids discussions about colors while the fundamental questions are still unanswered.

Yes. Many projects start as a website, only to realize along the way that the real issue lies a step earlier: the brand no longer reflects what the company is today. We do both corporate design and web design, which is why the results fit together perfectly.

Branding defines what you stand for and how you are recognized: your stance, tone of voice, logo, colors, and visual language. Web design applies this to a specific channel. A good website without a brand feels interchangeable, while a good brand without a website remains invisible. When both come from the same source, nothing has to be forced together later on.

We don't design the mobile view at the end; we do it in parallel. On a phone, anything that doesn't add value is stripped away, which is exactly what shows whether a section is truly necessary. Before launch, we test every page on common devices and screen sizes.

Of course, and we will explain how a specific request affects the overall impact. You know your customers; we know the mechanics behind it. If we believe a request would be detrimental, we will explain why instead of implementing it silently or ignoring it. Ultimately, the decision is yours.

Three per project stage. Each stage is approved individually: the mood board, the first three sections of the homepage, and then the subpages. In practice, we usually don't need any revisions, or perhaps just one, and if we do, it’s about the layout of a section rather than the design. This is due to our process: because every stage is signed off before the next begins, you are never presented with a finished result for the first time at the end.