Growth · GEO
When customers
ask the AI.
Generative Engine Optimization: Your company should appear in the responses from ChatGPT, Perplexity, and Google AI Overviews. We make your content readable, citable, and measurable.
Why GEO
Search has changed.
More and more people are no longer asking Google, but an AI assistant. The answer comes directly, with few sources and few names. If you don't appear there, you don't exist for that query.
GEO ensures that AI systems read, understand, and cite your content. It’s not magic—it’s structure, clear statements, and signals that lead back to your brand.
Services
What defines AI visibility.
Six building blocks. Most of them simultaneously strengthen your Google rankings.
AI visibility audit
Where do you appear in AI responses today, and where do your competitors? We ask systematically and establish a baseline.
AI-readable website
Server-side rendered content, semantic structure, schema markup, and llms.txt. Everything needed for AI crawlers to actually read your site.
Citable content
Clear definitions, questions with direct answers, and verifiable statements. Content that remains accurate even when taken out of context.
Entities and sources
Your company as a distinct entity: consistent data, profiles, directories, and mentions that AI systems use to build their understanding.
SEO and GEO combined
Both use the same foundation. We optimize once and report on both in a single report.
Monitoring
Mention rate, citation rate, share of voice, and sentiment, measured over weeks, not as a single screenshot.
Rhythm
From audit to mention.
AI systems need time to incorporate new sources. That is why we start with the technology, then the content, and finally the signals.
Audit and baseline
Systematic queries regarding your customers' questions. Technical check: Can AI crawlers read your site?
Structure and content
Resolve technical blockers, set up llms.txt and schema, and make your most important pages citable.
Signals and monitoring
Expand source presence, new content, ongoing monitoring. We see which questions you are winning.
What we measure
AI visibility in numbers.
Measured via fixed sets of questions that we regularly pose to the relevant systems.
Mention rate in AI responses
Citation rate of your pages
Share of voice against competitors
Sentiment of mentions
A single screenshot tells you nothing. We average data over weeks and show the trend over time.
Who it's for
Is this right for you?
GEO works particularly well where customers research extensively before making a purchase.
A good fit if
- Your customers do their research before making a decision, often using AI assistants.
- You have expertise that can be showcased through content.
- You want to be visible early where the competition is still asleep.
Not a good fit if
- You are looking for a trick to appear in ChatGPT by tomorrow.
- Your website has no content and you don't intend to add any.
- You want numbers that no one can measure reliably.
GEO is part of Growth and Scale.
Questions
Frequently asked questions about GEO.
Can you buy a spot in ChatGPT?
No. AI answers are generated based on sources, structure, and trust. Anyone promising you guarantees is selling you something else.
How do you measure AI visibility?
We use fixed sets of questions that we regularly ask ChatGPT, Perplexity, and Google AI Overviews. We track if and how you are mentioned, which pages are cited, and how you perform compared to your competitors, averaged over several weeks.
Does GEO replace traditional SEO?
No. GEO builds on SEO. AI systems rely on similar sources and signals as Google. If you are well-positioned on Google, you will also have a head start in AI answers.
Does my website need to be rebuilt for this?
In most cases, no. During the audit, we check whether AI crawlers can read your content. Often, technical adjustments, structured data, and revised content are sufficient. If a rebuild would be more effective, we will tell you honestly.
What is llms.txt?
A file in the root directory of your website that shows AI systems in a simple format which content is important and where it can be found. It is one building block among many, not a switch for instant visibility.
Initial consultation
Where do you stand in AI answers?
We will check in advance if and how your company currently appears in ChatGPT, Perplexity, and Google AI, and discuss the results during our first meeting.