Seconds"
Von einem starken Angebot ohne Auftritt zur Marke, die führende Unternehmen in Europa sofort überzeugt.
Migration
WooCommerce to Webflow Migration
From WooCommerce to Webflow,when brand comes before volume.
Moving from WooCommerce to Webflow makes sense when your shop is more brand and catalog than large-scale retail. With a very large number of products, complex pricing rules or deep ERP integrations, Shopify or a hybrid model is often the better choice. We check this honestly before the project.
Vertraut von 250+ führenden Unternehmen im DACH-Raum und weltweit.
Wie wir starke Unternehmen zur offensichtlich besten Wahl gemacht haben.
VOERDE
Von einem komplexen Sortiment zur Website, auf der Einkauf und Entwicklung rund 380 Compounds in Sekunden finden.
DRH Rohstoffhandel
Von einem Händler ohne klare Linie zur Marke, die Seriosität und Präzision im internationalen Rohstoffhandel ausstrahlt.
Beck Gewürze
Eine warme Gewürzwelt mit schwebenden Zutaten, Mega-Menü und Prozess-Animation, gebaut in Webflow.
Eine neue Website bekommt man heute überall für wenig Geld. Genau deshalb setzen wir zu 100% auf unverwechselbares Design und messbare Ergebnisse.
Projekt anfragenProjekt anfragenWebdesign
Durchdachte Designkonzepte für digitale Auftritte, die deine Wunschkunden begeistern.
Designprozess in Figma
Web Development
Gezielter Fokus auf die Technologie, die deine Website wirklich braucht.
Webflow
WordPress
Integrations & API
Business automations
Branding
Eine starke Markenidentität, die dich zur offensichtlichen ersten Wahl deiner Wunschkunden macht.
Worum es geht
Brand and catalog, or large-scale retail?
WooCommerce is flexible and widely used. Over time, updates, plugins and hosting take effort, and the design is tied to the theme. Webflow offers free design and a platform that takes care of hosting and maintenance. In return, Webflow Ecommerce has limits you need to know.
We are Webwavers, a Webflow Premium Partner, and we tell you before the project whether a move makes sense for your shop. Sometimes the answer is Shopify, a hybrid model or: stay with WooCommerce.
What matters when moving from WooCommerce
Products, variants and images can be transferred. Order history, customer accounts, payment methods and legal texts need their own planning. We clarify this before we build.
Benefits
What you gain with Webflow.
01
Free design
Your shop shows the brand without being tied to a theme.
02
One platform
Brand website, content and shop in one place, if the catalog fits.
03
Less technical upkeep
Hosting and platform updates sit with Webflow instead of with you.
04
Maintain content yourself
Your team changes copy, images and products in the Editor, without a developer.
Comparison
WooCommerce and Webflow Ecommerce compared.
Where the differences lie, and where Webflow hits limits. Webflow figures as of November 12, 2026.
Criterion
WooCommerce
Webflow Ecommerce
Criterion
Value A
Value B
Catalog size | Depends on hosting and setup | 500, 5,000 or 15,000 ecommerce items depending on plan, products, variants and categories all count
Design | Theme and plugins | Free design, pixel-perfect
Pricing logic | Extendable via plugins | Standard features, check complex rules in advance
Maintenance | Updates, plugins and hosting with you | Hosting and platform with Webflow
Payments | Many providers via plugin | Stripe, PayPal and Apple Pay
Running costs | Hosting, plugins, maintenance | Ecommerce plan from 29 USD per month billed yearly, plus payment fees
Classification
An honest assessment.
The move fits if
- brand and design matter more than catalog volume
- your catalog is small to mid-sized and fits the limits of your plan
- pricing logic, payment methods and shipping work with standard features
- your team wants to maintain content itself
Stay with WooCommerce or check Shopify if
- you have a very large catalog with many variants
- complex pricing rules or deep ERP integrations are needed
- B2B features such as customer-specific prices are core
In den besten Händen bei Webwavers
Entdecke 150 Bewertungen auf Google, Trustpilot und Sortlist für abgeschlossene Projekte.
Ergebnisse, die für sich sprechen.
Webwavers gewann den German Web Award 2025 und wurde zusätzlich mit dem German Design Award 2026 für herausragende Leistungen ausgezeichnet.
Top-Bewertungen unserer Kunden.
Entdecke 150 Bewertungen auf Google, Trustpilot und Sortlist, von Unternehmen aus dem DACH-Raum und weltweit, die wir erfolgreich positioniert haben.
Marvin Nitschke
CEO, Selobia GmbH
DE
„Branding und Corporate Identity auf höchstem Niveau. Das Team arbeitet so lange an Details, bis alles stimmig ist — Ideen werden nicht nur umgesetzt, sondern kritisch weiterentwickelt. Kommunikation, Tempo und Qualität so, wie ich es selten erlebt habe. Absolute Empfehlung."
Dr. Clemens Striebing
Fraunhofer IAO
DE
„Webwavers hat unser Erscheinungsbild strategisch weiterentwickelt und die Website ohne eine einzige Rückschleife umgesetzt. Der Prozess war kompetent, strukturiert und die Kommunikation jederzeit auf höchstem Niveau. Absolut empfehlenswert."
Alexandra Wassenhoven
CEO, Wassenhoven UG
DE
„Vom ersten Gespräch an war klar, dass hier strategisch gedacht wird. Marke und Website wurden komplett neu aufgestellt — und das Ergebnis spricht für sich. Potenzielle Kunden verstehen sofort, wer wir sind."
Fabian Herrmann
Marketing, BMI Lab AG
CH
"Webwavers hat es geschafft, unser komplexes Beratungsangebot visuell auf den Punkt zu bringen. Unser Auftritt wirkt jetzt sofort professionell und auf Augenhöhe mit unseren Kunden. Die Zusammenarbeit war strukturiert, effizient und wir hatten jederzeit denselben Ansprechpartner."
Zeljko Branovic
CEO, FischerAppelt AG
DE
„Starke Ideen, klare Umsetzung und ein Ergebnis, das wirklich überzeugt. Webwavers versteht, was eine Agentur auf unserem Niveau braucht. Ich freue mich auf das nächste Projekt."
Nawid Rafiq
CEO, HausVertrauen
DE
„Endlich ein Auftritt, der das Vertrauen ausstrahlt, das wir unseren Kunden täglich versprechen. Branding und Website greifen perfekt ineinander — das Ergebnis hat unsere Erwartungen klar übertroffen."
Vikar Ahmed
CEO, AV Gems
DE
„20 Jahre Handwerk verdienen eine Marke, die das sichtbar macht. Rebranding und Website spiegeln jetzt exakt wider, wofür wir stehen — zeitlos, präzise und mit einer Stärke, die nicht laut sein muss."
Marius Gotta
CEO, Atoria Immobilien GmbH
DE
„Wer im Immobilienmarkt Premium-Kunden gewinnen will, braucht einen Auftritt, der das sofort kommuniziert. Genau das hat Webwavers geliefert — visuell stark, strategisch durchdacht und in einer Qualität, die für sich spricht."
Marvin Trick
CEO, Dualis53 GmbH
DE
"The team genuinely understands what it means to develop a site that is easy to maintain afterwards. Very satisfied — would do it again without hesitation."
Claire F.
Marketing, Lenti Aviation GmbH
DE
„Eine Marke, die sofort das richtige Publikum anspricht — ruhig, exklusiv und auf den ersten Blick auf dem Niveau unserer Kunden. Das Ergebnis hat uns vollständig überzeugt."
Wir denken strategisch, gestalten präzise
und schaffen, was Wirkung zeigt.
Approach
Wir sind kein Dienstleister.
Wir sind dein Team.
Mehr dazu
Process
Wir folgen keinen Trends.
Wir erstellen, was Sinn ergibt.
Mehr dazu
Vision
Wir sehen mehr als ein Briefing.
Wir sehen das große Ganze.
Mehr dazu
Mindset
Wir raten nicht.
Wir denken es zu Ende.
Mehr dazu
Craft
Wir machen keine Kompromisse.
Wir liefern Substanz.
Mehr dazu
Die Webwavers Experience
Standards, bei jedem Projekt.
Full Service. Von A bis Z.
Strategie · Design · Development · Hosting · SEO. Ein Team, ein Ablauf.
Blitzschnelle Ladezeiten.
Weil niemand wartet.
DSGVO-konform.
Datenschutzkonform nach
DSGVO-Standards.
OnPage SEO ready.
Von Tag eins auf Google auffindbar, mit sauberer Struktur und optimaler technischer Umsetzung.
Ein Konzept so einzigartig wie deine Marke.
Kein Template. Kein Copy-Paste. Jedes Projekt wird von Grund auf für dein Unternehmen gebaut.
Gebaut zum Wachsen.
Deine Website wächst mit deinen Anforderungen: neue Inhalte und Funktionen jederzeit erweiterbar.
Einfach zu bearbeiten.
Vollständige CMS-Übergabe ab dem ersten Tag, damit dein Team Inhalte eigenständig pflegen kann.
Perfekt integriert.
Webflow verbindet sich mit deinem gesamten Tool-Stack: CRM, E-Mail, Zapier und mehr.
Process
How moving a shop works.
Five steps from catalog to launch.
Audit
We record products, variants, pricing logic, payment methods, interfaces and all URLs. This shows whether Webflow fits or whether Shopify or a hybrid is better.
Data model and design
We transfer the product structure to the Webflow model and design shop, cart and checkout in the look of your brand.
Build and import
We build the pages in Webflow and import products, variants and images. We check alt texts, categories and meta data one by one.
Testing
We test orders, payments, shipping rules, taxes, forms and redirects before the domain moves.
Go-live and monitoring
301 redirects, sitemap and Search Console are activated at launch. After that we watch error pages, rankings and orders.
Echte Ergebnisse, echter Impact
Weitere Case Studies
Qarevo · Healthtech & Corporate Identity
Eine Marke, die medizinische Seriosität und technologischen Innovationsanspruch in einer Bildsprache vereint, ohne auf einen der beiden zu verzichten.
Our Guarantee
We are so confident in our work that we reduce your risk to zero.
If we redesign your website: if the mood boards and the first three sections of your homepage don't fully convince you, you get your full deposit back. The guarantee has never been claimed.
Redeemed:
0 times. Across over 140 projects.
FAQs
FAQs
Does moving from WooCommerce to Webflow make sense?
If your shop is more brand and catalog than large-scale retail, often yes. With a very large number of products, complex pricing rules or deep ERP integrations, Shopify or a hybrid model is frequently better. We check this before the project.
How many products can Webflow Ecommerce manage?
That depends on the plan: 500, 5,000 or 15,000 ecommerce items (as of November 12, 2026). Products, variants and categories count towards the limit, so a catalog with many variants fills up faster than the product count suggests.
What happens to orders and customer data when switching?
Products, variants and images can be transferred by import. Order history and customer accounts usually do not move over one to one. How you archive or replace them, you clarify before the move, also with legal retention duties in mind.
How do I prevent SEO losses when switching platforms?
It cannot be prevented entirely, Google expects temporary fluctuations. You reduce the risk with a URL plan, 301 redirects, carried-over meta data and structured data, and monitoring after launch.
When is Shopify the better choice?
With very large catalogs, complex pricing logic, deep ERP integrations or B2B features that are core to your business. A hybrid of a brand website in Webflow and a shop in Shopify can also fit.
How long does the move take and what does it cost?
Both depend on catalog, features and design. We set timeframe and costs after the audit and state them in the quote. A flat figure would not be reputable for shops.
Ratgeber
WooCommerce to Webflow: when the move makes sense, process, data and SEO
A shop move is not a standard relaunch. Here is when Webflow fits your shop, when Shopify is better and how data and SEO are handled during the switch.
Does Webflow make sense for a large shop?
That depends less on revenue size than on the structure of your catalog. Webflow Ecommerce is a shop system within Webflow, with free design and many standard features. But it is not a platform for every kind of retail. Check these points before you decide: number of products, variants per product, pricing logic, payment methods, connection to inventory management or ERP, and B2B requirements.
Webflow states some of the limits itself. The Ecommerce plans Standard, Plus and Advanced include 500, 5,000 and 15,000 ecommerce items. Products, variants and categories count towards this (Webflow Pricing, as of November 12, 2026). The limits were raised recently, Plus from 1,000 to 5,000 and Advanced from 3,000 to 15,000 items (Webflow update). If you find older figures online, you are seeing the earlier state. There is a separate limit for variants per product, which you should check in the current Webflow help before the move.
The three systems compared
| Criterion | WooCommerce | Webflow Ecommerce | Shopify |
|---|---|---|---|
| Catalog size | Depends on hosting and setup | 500 to 15,000 items per plan | Built for retail, check limits with the provider |
| Design | Theme and plugins | Free design | Themes with customization |
| Pricing logic | Extendable via plugins | Standard features | Many features and apps |
| Maintenance | Updates, plugins, hosting with you | Hosting with Webflow | Hosting with the provider |
| Running costs | Hosting, plugins, maintenance | Plan from 29 USD per month, payment fees | Plan plus fees, check with the provider |
Note Platform details change. Check limits, prices and features on the providers' pages shortly before you decide. This text does not replace legal advice, including on legal texts and mandatory information in a shop.
When the switch fits and when it does not
Webflow fits when brand comes before volume: a small to mid-sized catalog, high design standards and a team that wants to maintain content itself. Then design freedom and lower technical effort play to their strengths.
Webflow fits less when the catalog is huge, many variants per product are needed or the pricing logic gets complex, for example with customer-specific prices or deep ERP interfaces. Then a shop system such as Shopify is often the better choice, or you stay with WooCommerce if your setup works. A move just because it sounds new does not pay off.
Checklist: does Webflow fit your shop?
- Your catalog is below the item limit of the plan, counting variants and categories.
- Prices, discounts and shipping rules can be mapped with standard features.
- Your payment methods are supported by Webflow.
- You do not need a deep real-time connection to an ERP.
- Design and brand impact matter more to you than catalog breadth.
- Your team maintains content itself.
- Order history and customer accounts are settled for the switch.
- Legal texts and mandatory information have been checked.
Hybrid model: brand website and shop separate
A solution in between: the brand website with content, case studies and editorial runs in Webflow, while the shop stays in a shop system. This separates design from retail logic. The price is more coordination: navigation and look have to match, tracking has to run across both systems and you maintain two systems.
The hybrid model pays off when your catalog needs Shopify features but your brand demands more design freedom than a shop theme. How we assess platforms is described on the Platform consulting page.
How the move works
A shop move follows these steps: audit, data model, design, build, import, testing and go-live. The audit comes first because it decides whether the move makes sense at all. The CMS migration checklist provides a general template for migrations, and the page WordPress to Webflow describes moving a WordPress website without a shop.
Until launch, your current shop stays online. The domain only moves once orders, payments and redirects have been tested in Webflow.
Data and features in detail
The built-in import tool of WooCommerce describes products, variations, attributes, categories and images in CSV files. The standard importer cannot set alt texts for images (WooCommerce documentation). Webflow can also take in products via CSV files, but the structure has to fit the Webflow model. This overview shows what goes where:
| Data | Carried over? | Note |
|---|---|---|
| Products and descriptions | Yes, by import | Map copy and fields to the Webflow model |
| Variants and attributes | Yes, with adjustment | Check limits for variants and items |
| Images | Yes | Check and add alt texts one by one |
| Categories | Yes | Count towards the item limit |
| Order history | Usually not one to one | Plan an archive or export in advance |
| Customer accounts | Usually not one to one | Clarify approach and data protection in advance |
| Payment methods, shipping, taxes | Set up anew | Test with real scenarios |
For payments, Webflow lists Stripe, PayPal and Apple Pay, plus automatic calculation of sales tax and VAT at checkout (Webflow Pricing). Whether your payment methods and tax cases are covered, you clarify in the audit. How to connect shop data to a CRM is described in the guide Website CRM integration.
Protecting SEO during the move
URLs often change during a platform switch. Google recommends permanent redirects such as 301 or 308 that send every old URL directly to the matching new page, not all to the homepage. Redirects should stay in place for at least a year if possible. Google expects temporary ranking fluctuations during a move (Google Search Central). That is why there is no guarantee that nothing is lost.
For shops, structured product markup comes on top. Google distinguishes product snippets and merchant listings, the latter for pages where customers buy directly (Google Search Central: Product). Plan the markup into the move and check it after launch.
- Record all old product and category URLs and map them to new pages,
- carry over titles, descriptions and headings,
- check structured data, sitemap and Search Console,
- after launch, watch error pages, rankings and orders.
You can find general advice in the article Relaunch and rankings.
Costs and timeframe
The costs of a shop move depend on these factors: catalog size, number of variants, design and features, data that is carried over, payment methods and interfaces, and testing effort. A flat figure would not be reputable for shops. Webwavers states the range in the quote after the audit. For orientation: we plan about three months for a website, and for shops the duration additionally depends on catalog and interfaces.
| Project size | Typical factors | How the duration is set |
|---|---|---|
| Small catalog | Few products, simple variants | After the audit |
| Mid-sized catalog | Many variants, several payment methods | After the audit |
| Large catalog | Interfaces, complex pricing logic | After the audit, often Shopify or hybrid |
Running costs come on top. With Webflow, these are the Ecommerce plan from 29 USD per month billed yearly, a transaction fee of 2 percent on the Standard plan and 0 percent on Plus and Advanced, in each case on top of Stripe or PayPal fees (Webflow Pricing). Compare the running costs of both systems in the guide Webflow and WordPress running costs and the comparison Webflow vs. WordPress.
Thinking about switching your shop? In the initial consultation we review catalog and requirements and tell you honestly whether Webflow, Shopify or a hybrid fits. Write to us via Request a project.
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