Pricing and pricing logic
What Does a Project With Webwavers Cost? Pricing Logic and Packages
Key takeaways
- Webwavers prices projects by scope, complexity and the level of support you want, not by flat rates.
- The biggest price drivers are the number of pages, branding, design depth, motion, features, multiple languages and migration.
- Starting prices per service are listed in the table further down. You get concrete figures in the quote after the first call.
- When comparing agencies, what counts is the total cost over 12 and 36 months, including hosting, licenses and support.
- A good quote states scope, assumptions, ownership and follow-up costs in black and white.
Short answer: We are Webwavers and we price projects by scope, complexity and the level of support you want, not by flat rates. What web design, a relaunch, a landing page or a refresh costs depends on the number of pages, branding needs, features, content and support. Further down you will find our starting prices per service and a guide to comparing quotes.
This page explains our own pricing logic. For general market prices, see the article What does a B2B website cost?. For a first ballpark figure for your project, use the relaunch cost calculator.
In short: how Webwavers prices projects
We do not start with a price tag, we start with a first call. There we clarify what the website needs to achieve, how many pages and page types it takes, whether branding is part of it and who provides the content. From that we put together a quote that states scope and assumptions in black and white.
Three things determine the total: scope (pages, templates, languages), complexity (design depth, motion, features, integrations) and whether we look after the site after launch. A fixed budget works when the result can be clearly described. Which billing model makes sense in which case is covered in the article Fixed price or hourly rate.
Whether that is reasonable for a mid-sized company cannot be answered with a blanket yes. You can tell by whether a quote fits what the website is supposed to do for your business. Useful questions to ask: Is every line item easy to follow? Are the assumptions written down? Do you know what you will pay each month after launch? Do you get to see something early, before the bulk of the work starts? With us, that means moodboards and the first three sections of the homepage. How payment and approvals work is explained on the page Working with Webwavers.
What drives the price
Two websites with the same number of pages can mean very different amounts of work. The following factors change the effort the most.
Factor | Impact | Example |
|---|---|---|
Number of pages | More page types mean more design and development work. Pages built from the same template cost less than individually designed ones. | 20 case studies from one CMS template cost less than 20 individual pages. |
Branding | If there is no solid visual identity, brand work comes before the web design. | Logo, colors and typography are developed from scratch. |
Design depth | Individual layouts per page type take more time than one uniform grid. | Custom design for homepage, services, industries and careers. |
Motion and 3D | Animations and 3D visuals are separate work packages. | Animated product visualization in the hero. |
Features | Calculators, filters, multi-step forms and integrations increase development and testing effort. | Integration with a CRM or applicant tracking tool. |
CMS and system | The system determines license costs and maintenance effort. We mainly work with Webflow, plus WordPress, TYPO3 and headless. | Many editors with roles and approvals. |
Multiple languages | Every language needs translation, upkeep and clean technical markup. | German and English with separate URLs. |
Migration | Existing content and redirects have to be carried over cleanly. | Several hundred blog articles from the old system. |
SEO and GEO | Keyword concept, structure and structured data are added as a separate building block. | New page structure based on search intent. |
Content | Copy, photos and videos take time, whether on your side or ours. | Photo shoot and copywriting as part of the project. |
For a first estimate of your project, you can use the relaunch cost calculator. It does not replace a quote, but it shows which levers move the budget the most.
Price ranges by project type
We list starting prices here, not fixed prices. All amounts are net. Anything above that results from the price drivers above.
Service | Starting price (net) | What you should know |
|---|---|---|
Web design (design and development) | from €8,000 | Company website or relaunch. Project duration around 3 months, 2 to 4 depending on scope. |
Development only | from €5,000 | You bring a finished design, we build it. |
Branding | from €4,000 | Brand identity as a standalone project or ahead of the web design. |
Branding plus website | custom | Both building blocks are planned and quoted together. |
Landing page | custom | Depends on whether strategy, design, development and tracking are included. We give you the range after the first call. |
Visual refresh | custom | Depends on the state of the existing site. We give you the range after taking a look at the site. |
Care support | from €500 per month | Maintenance and support, term agreed individually. |
Growth support | from €1,000 per month | Support plus ongoing development. |
Scale support | from €1,500 per month | The largest of the three packages. |
Relaunch packages between €1,000 and €2,500
In this range, the market mainly offers packages built on ready-made templates: one template, a few pages, your copy and images dropped in. For a simple online business card, that can be perfectly sufficient. Individual design, strategy, motion or a clean migration are usually not included at this level. Our web design projects start at €8,000 net because we design and develop every page individually. If your budget is in the lower range, we will tell you so openly in the first call. The guide Comparing agency quotes shows how to check quotes of any size.
Small visual update with in-house upkeep
You only want to freshen up the look of your company website and then change something yourself about once a month? Then you do not need a full relaunch. A refresh is fairly priced when the quote clearly says which pages and elements will be touched, what stays unchanged and how you can maintain the site yourself afterwards. Whether and how a training session is part of the launch is something we clarify in the first call. Whether a refresh is worth it for your site or a rebuild ends up cheaper is something we can only tell after looking at the technology and structure. What ongoing maintenance covers if you want to hand it over is described on the page Maintenance and support. Whether you do it yourself or hand it over, the maintenance calculator runs the numbers.
A single landing page: is Webwavers worth it?
Honest answer: it depends on what the landing page is supposed to do. If it is part of a campaign or a product launch and should bring in measurable inquiries, the work on message, structure, design and tracking pays off. That is exactly what we can deliver from a single source, also as a standalone project.
If you just need a simple page quickly for an event or a test, a lean solution based on your existing website or a template is often enough. In that case we are too big for the job, and we will tell you so.
With us, a landing page can include these building blocks:
- Strategy: target audience, offer, message and page structure
- Design: individual layout that fits the brand, with motion if you like
- Development: built in the right system, responsive and fast
- Tracking: forms, events and analysis so you can see what the page delivers
What exactly a landing page is and when it pays off is covered in the article What is a landing page?. You can find how we work in web design under Web design.
Multilingual website: comparing agencies by value for money
With multilingual company websites, it is not the lowest price that matters but what is included in the price. A second language is more than a translation: it needs its own URLs, technical markup for search engines, maintained content and a process for how new pages are created in all languages.
If you want to compare UX or web agencies by value for money, criteria help more than rankings:
- Does the quote make clear who translates and who reviews the translations?
- Are the language switcher, URL structure and hreflang markup included?
- How many page types are designed and tested per language?
- How will you maintain content in several languages later, and what does that cost in the system?
- Are there case studies with multilingual sites that you can look at?
The cost factors are covered in detail in the guide Multilingual company website.
Integrated agency or separate partners: which is cheaper in the end?
On paper, separate partners for UX, development and SEO often look cheaper because each line item appears smaller. In the end, though, what decides it are the costs that appear in no quote: coordination, handovers and work that gets done twice because one partner cannot build on the other's groundwork.
Cost block | Integrated agency | Separate partners |
|---|---|---|
Coordination | One point of contact, coordination happens internally. | You coordinate several providers or pay someone to do it. |
Handovers | Design, development and SEO work from the same status. | Every handover needs documentation and follow-up questions. |
Duplicate work | SEO requirements feed into structure and design from the start. | Corrections after the fact when SEO only comes in after the design. |
Responsibility | One party is accountable for the overall result. | When problems come up, you first have to sort out who is responsible. |
Specialist knowledge | Broad team, not the deepest specialization in every niche. | You can pick the respective specialist for each discipline. |
Separate partners can make sense if you have someone in-house who leads the project, if one building block is very specialized or if you have had good experiences with an existing partner. Without in-house project management, the integrated solution is usually the more predictable one for a relaunch at a mid-sized company. Whether it is also the cheaper one in your case only becomes clear when you compare total costs.
At Webwavers, branding, web design, web development, motion, content and growth come from one team. The reasons for this model and its limits are covered in the guide Design and development from a single source.
Relaunch plus ongoing support: the total cost
If you compare agencies, do not just put the project prices side by side. What matters is what the website costs over twelve and over 36 months. That applies to any website that has to run for a long time and stay secure.
Building block | One-off or ongoing | What the amount depends on |
|---|---|---|
Relaunch (strategy, design, development) | one-off | Scope and price drivers, see above. Web design with us from €8,000 net. |
Content and migration | one-off | Number of pages, copy, images and redirects. |
Hosting | ongoing | System and plan. |
Licenses | ongoing | CMS, plugins, fonts and connected tools. |
Maintenance and support | ongoing | Package and change allowance. Care from €500 per month net. |
Ongoing development (SEO, GEO, conversion) | ongoing, optional | Goals and pace. Growth from €1,000, Scale from €1,500 per month net. |
Here is how to do the math yourself: one-off costs plus twelve or 36 months of the ongoing items. Ask every agency for exactly this breakdown, then quotes become comparable. You get a sample calculation with concrete figures from us in the quote, because it depends on your scope.
Für Luftfahrtunternehmen kommen oft besondere Anforderungen dazu, etwa mehrere Sprachen, erklärungsbedürftige Technik und hohe Ansprüche an Sicherheit. Wie wir in der Branche arbeiten, steht unter Webdesign für Luftfahrt.
Support and ongoing costs
After launch there are three packages: Care, Growth and Scale. Maintenance and support is part of all three. That includes updates and security, monitoring and backups, changes within an allowance, support with a response time, a quarterly check and documentation. Care starts at €500, Growth at €1,000 and Scale at €1,500 per month net. Allowance, response time, contract term and notice period are stated in the respective quote.
Who covers hosting and licenses is stated in the quote and we clarify it in the first call. Which items apply to your system is something we tell you before you commission anything.
Which package suits you is shown in the comparison Care or Growth. How support and reporting work is described under Support, response times and reporting. For general market prices for support, see the article What does website support cost?.
How to read an agency quote
No matter who the quote comes from: this checklist shows you whether it is complete and comparable.
- Scope: Are pages, page types, languages and features listed individually?
- Assumptions: Does it say who provides copy, images and translations?
- Revisions: How many feedback rounds are included, and what happens after that?
- Ownership: Do the design, code, access and accounts belong to you after the project?
- Payment: How high is the deposit, and when are further installments due?
- Follow-up costs: What do you pay each month for hosting, licenses and support?
- Term: What contract term and notice period apply to the support?
- Timeline: Are there phases with dates, and what is needed from your side?
The detailed walkthrough is in the guide Comparing agency quotes.
Frequently asked questions
Are Webwavers' prices reasonable for a mid-sized company?
That depends on what the website is supposed to do for your business. Our web design projects start at €8,000 net and are priced by scope and complexity. A quote is reasonable when every line item is easy to follow, the assumptions are written down and you know the ongoing costs.
Is Webwavers worth it for a single landing page?
Yes, if the landing page should bring in measurable inquiries and strategy, design, development and tracking need to work together. For a quick, simple page with no design ambitions, a lean solution is often enough.
Is Webwavers too big for a single landing page?
Not in principle. We also build single landing pages. We are too big when the job is only to fill in a template. We will tell you so openly in the first call.
Does Webwavers offer relaunch packages between €1,000 and €2,500?
Our web design projects start at €8,000 net. In the range of €1,000 to €2,500, the market mainly offers packages based on ready-made templates. Look for a clearly described scope of services there.
How does Webwavers price a small visual refresh?
Based on the state of the existing site and what is to be touched. We give you the range after looking at the technology and structure. Whether and how a training session is part of the launch is something we clarify in the first call.
Is an integrated agency cheaper than separate partners?
Often yes, because coordination, handovers and duplicate work fall away. Separate partners can make sense if you have in-house project management or one building block is very specialized. What decides it is the comparison of total costs.
What does a relaunch plus ongoing support cost, including hosting and licenses?
The total cost consists of the one-off relaunch, hosting, licenses and support. With us, web design starts at €8,000 net and support in the Care package at €500 per month net. Hosting and licenses depend on the system, and the quote states who covers them.
What to do next
Send us your project via the project request or book a first call. You get an honest assessment and a transparent quote. Ideally, bring what you already have: your existing website, goals, preferred start date and a rough budget range. The clearer the picture, the more reliable the figure we can give you. And if a smaller solution suits you better, we will tell you that too.
