German Brand Award 2026

German Brand Award 2026 for the Dualis53 branding

Recognized for a branding that makes Dualis53 consistently visible across all channels.

Date: Jun 25, 2026
Award: Winner · Excellence in Brand Strategy and Creation
Category: Award
Project: Dualis53

At a glance

A complete brand system was recognized
The D in the wordmark becomes a character system
Typography and color create recognition
The system works from motion to packaging

The award and the system behind it

On June 25, 2026, our branding for the Dualis53 project won the German Brand Award 2026 at the Uber Eats Music Hall in Berlin, at the Winner level. The German Brand Award is one of the most important awards for brand management in the German-speaking world.

What was recognized wasn't a single logo, but a complete brand system. At the heart of the concept is the D in the wordmark. It isn't a letter, it's a character system: with just a few elements like eyes, brows and accessories, it becomes a whole series of characters that convey mood and attitude. Add to that the typeface Bricolage and a palette of five bold colors instead of a single house color. The system carries from the wordmark through motion and social all the way to the packaging.

What was recognized wasn't a logo, but the logic beneath it. A brand system that carries from the wordmark to the packaging without every application having to be renegotiated.