FUREC

FUREC is part of the DRH group and markets raw material solutions for France and Europe. The homepage puts the claim “The future of recycling” at its centre and shows how residual materials become new raw materials again. A glowing lime on deep dark grey, light cards and the three-segment recycling symbol give the brand a clear, industrial and yet modern character.

Recycling raw materials is a topic that needs explaining. FUREC had to show how residual materials become new raw materials again. On top of that there were several target groups, from suppliers to industry and international partners. Each of them needed to find their way in quickly.

The site was built in Webflow. A hero video with floating navigation opens the homepage, and a dropdown leads to Services, Recycling and About us. A step scale makes the material's journey through the DRH group easy to follow, and dark cards stack up one after another for the business areas. The highlight is the circular ring: it draws itself as a line, then the five stations light up, from residual material to secondary raw material. A grid-based world map zooms out from France and shows how the business is marketed worldwide.

The result is a homepage that makes a topic that needs explaining easy to understand. Suppliers and waste disposal companies, industry and processors, and international partners all find their way in, and at the end two large tiles invite visitors to get in touch directly: “Sie haben Material?” (Got material?) and “Sie brauchen Rohstoffe?” (Need raw materials?)